Somewhere on the continuum between marketing gurus and psychologists are law firm coaches. Previously more casual positions, these roles are becoming more structured, and more commonplace. Some firms have begun formal coaching programs to help associates and junior partners make the transition from service lawyer to business getter. Others have brought in coaches to help senior leaders deal with issues as vital as client retention and as solemn as succession planning. But the concept also has its critics.
Law Firms Turn to Outside Coaches to Stay in the Game
January 13, 2006
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