Former male model Russell Christoff didn't think much of it when a woman standing in line with him at a store in 2002 told him he looked like the guy on her coffee jar. But two months later, he was startled when he, indeed, saw his picture -- taken 16 years earlier -- on a Taster's Choice jar in a Rite-Aid store. On Wednesday, Christoff's lawyer goes before the California Supreme Court to argue that Taster's Choice maker Nestle USA owes his client millions of dollars in damages for using his image without his consent.
Calif. Supreme Court to Put Right of Publicity to a Taste Test
June 2, 2009